Pinterest has been popular as a social networking cum bookmarking site that has a little more detail and customization to it than any standard browser or bookmarking website will allow. But what many don’t realize is that it is an effective tool of increasing the cyber footfall in your website. For many bloggers, Pinterest has been as effective as, if not more, SEO tools and such conventional methods.
Make posts Pinnable
Asking your followers to share is old school and sounds a little needy, doesn’t it? However, if you make your posts Pinnable, you are simply allowing them to pin or bookmark it in their boards.
Once it is pinned, all the readers’ followers would be able to see it. Each pin has an external link to a website- in this case, your website. So, four out of five curious viewers of the pins would eventually visit the post and generate traffic.
Follow popular Pinners in your niche
This is basically driving on someone superior’s coattails but it has its perks. The most popular Pinners of related content will naturally have a lot of followers. If you follow a popular Pinner and he follows you back, chances are, he will pin a few of your posts. This will give more exposure to your posts and if some of the top Pinners’ followers notice the post, you have more traffic headed your way.
We netizens are a competitive race; we love to enter our names in small contests hosted online. So hosting a contest on your website is going to generate a lot of traffic. But how do people know about it? You can use Pinterest for all the promotion. Make catchy posters and banners and pin them on your boards. Ask some of the Pinners to re-pin those images and get the word spreading. Although most websites and companies use extensive resources to get more traffic, word of the mouth publicity is usually more effective.
Interact with followers
When on the internet, no one is physically near anyone. So it is crucial to add a personalized touch to anything you are trying to promote. Same goes for you Pins- you have to interact with your followers to keep them enthused about your website. Reply to all the comments, thank them for re-pinning. Invite them to check out your website and if you have an associated blog, invite them to guest post there.
Pin your videos and images
Does your website have a How-to video? Does it have an infographic offering some sort of solution? These kinds of images and videos must be pinned because they are bound to attract fellow Pinners for creative and useful content. You can jazz up your board with such images and videos. Use meaningful description which will completely describe a video.
Online success is not consistent. You must be thorough and patient, even with Pinterest. Slowly but surely, the visitor counter on your website will start clicking.