Though it does not yet look like Holiday in many parts of the world, Amazon announced that it would start the first of its upcoming Black Friday sales starting the day after Halloween. Black Friday, which is the day after Thanksgiving, is the biggest shopping time of the year. Stores typically inform shoppers of those big sales in the days and weeks leading up to the event, but many stores fell behind Amazon this year. Sales, expected to reach several million or more, inform retail outlets of how busy the upcoming season will be.
Cyber Monday Sales
In the hopes of encouraging shoppers to think outside of Black Friday, some retailers launched Cyber Monday. The sales, which take place the Monday following Thanksgiving, give shoppers the option of skipping the long lines found in traditional stores and buying everything they need for the holidays online. Amazon was one of the first websites that joined the so-called Cyber Monday revolution, but the online giant wanted to do things differently with a new month-long shopping event.
Amazon in the Past
In prior years, Amazon offered sales starting on Thanksgiving day. While other online shops typically offered the same number of products in limited quantities throughout the day, Amazon ran multiple sales every day. Shoppers had the chance to visit the site and see what items were available during the sale. Special prices were only good for one hour. Shoppers knew immediately which items went on sale for what price and at what time and when those sales ended. Amazon increased its Black Friday sales in recent years to run from Thanksgiving morning until the Sunday following the holiday.
Black Friday Starts Now
Amazon's new version of Black Friday gives shoppers the option of purchasing holiday gifts and gifts for themselves all month long. The website began its holiday sales on November 1, 2014 and plans to add new prices and run additional sales throughout the month. Though the company itself remains mum on what items will go up for sale later on, it did indicate that shoppers will see lower prices on everything from clothing and electronics to furniture and toys.
Not Just Amazon
Though some in the business world found themselves surprised at Amazon hosting sales earlier than its competitors, it didn't surprise all. Walmart, one of the largest chains in the world, brought back its holiday layaway option prior to Halloween. The store encourages its customers to come in, make a small payment and make additional payments until they pay off their layaway purchases in full. Other stores announced plans to offer and run various sales throughout the month of November and well into the holiday shopping season.
Changing the Face of Retail
Charles Phillips, the CEO of Infor, helped found and create a company that manages business applications for various companies. That software helps business owners keep track of everything necessary for running their companies. Many will find that software helpful when budgeting and creating new sales for the holiday season. With Amazon launching sales long before Black Friday and other retail shops offering more options for shoppers, business owners need to remain on top of their games. If the trend of earlier sales continues, many business owners may see themselves making more earlier in the year and less in the days leading up to the holidays.