As world’s popular search engines, Google and Bing have spread great influence on how people see internet today. They actually make changes in particular way each of them believes should be effective. If Google is managing its performance by experimenting with Twitter data, Bing hooked a tight cooperation with Facebook.
Google allows you to use its +1 feature to add tagging of search result for sharing the results to your Google account’s contacts. Meanwhile, Bing works by integrating Likes into result and social site networks in a straight line into search results.
In details, Google’s +1 feature works similarly as Facebook’s Like button. The purpose of this feature is to help Google gains more effective way to promote their accounts and profile service. It means everything is about business.
At this moment, who are able to see the +1 annotations are those who are in your Google contacts. In further, the company claims that Google is about show to you the annotations from everyone you are connected to on Google via Google Social Search and Google +1.
Realizing tough competition over the social network, Google makes sure that its latest feature can be very advantageous since it gives users more options and it is another reason for Google to work harder.
Bing, on the other hand, is aiming the target to leverage your existing social networks. Thus, the company generously share several search statistics to build the Bing search experience, such as 57 percent of search sessions take more than a single day, 65 percent of people are visual learners, and success decreases by 15 percent.
Based on this statistic, Bing will conduct changes to the Bing Search results since the statistics re-organize result pages in particular way which lead you to not only search, but also have all tasks accomplished faster.
Furthermore, Bing employs object integration from OpenTable and FanSnap that are directed to Bing Local search vertical. The benefit for users will be the possibility for you to interact with search result content.
However, if you don’t feel familiar with it, OpenTable gives another option by allowing you to book reservations and then FanSnap lets you to buy something, like ticket for a big event. It is done instantly from within Bing Local search result pages.
Briefly, it is getting clearer that Google and Bing possess their own strategy to take advantage from growing social networks. Although some say that Bing will get difficult time to obtain market share on Goggles, with the massive growth of social networks they will find it hard to make further prediction because both search engines have equally big opportunity.