When you take the kind of the website, you probably want people to be able to come see it frequently. Otherwise, you have got this potentially amazing website setting out there that no one will ever see. Without traffic, a website is not very valuable, and it does not have the ability to generate income. One of the best ways to get traffic for your site is through search engines. If your site ranks highly enough at the search engines, you can get boatloads of free traffic for many years. Because of this, figuring out how to optimize your site for the search engines is critical. Search engine optimization is a discipline that many people do not fully understand, and it ends up holding their sites back. Here are the basics of how to give your website a search engine optimization audit.

Review the Content

When you are trying to make your site more appealing to the search engines, one of the first thing that you need to do is check up on the content. With the Panda and Penguin updates to the Google algorithm, it is now painfully clear that high-quality content is the most important factor to Google. This means that you need to look back at your content and see if it really is the best you can possibly make, or if you just threw it together quickly. Go through your content carefully and make sure that you are proud of it. If you have any duplicate content on your site, get rid of it.

Check Your Links

Besides the content, another very important part of ranking of search engines is getting quality links from other websites. When you are doing an SEO audit of your site, you must look at your site''s link profile. If you do not have that many quality links from good sites, you should be your priority to get some in the future. You can do this by doing a link exchange with the site, offering them some unique content, or in some other way. If you have a bunch of links from poor sites, you may want to remove them.

Meta Tags

When performing an SEO audit on your site, you should also check out the meta tags on each page of your site. On each page, you need some meta tags that include the title, a description of the page, and the keywords. This information is used by the search engines when displaying your data in search engine results. It also helps tell the search engines what your page is about to a certain extent.

Include Other Content

When trying to make your site look appealing to the search engines, you should also do your best to include other types of content. Instead of just writing articles or blog posts, you also need to include images, videos, audio files, and other items. All of these things will help break up all of the text that your readers are seeing on the page. This helps avoid overwhelming them, and it will keep them on your site longer. When your visitors stay on the pages longer, this will look good to the search engines, and can help you rank higher.

Considerations

When it comes to ranking highly in the search engines, there are over 200 variables that Google looks at to determine where you rank. Because of this, you will never be able to master them all. Instead, you should primarily focus on creating the best quality content for your site, and occasionally building links to your pages. At that point, you''ll be much better off in the search engines.

This guest post was written by Kyle Sanders, the cofounder of Rapid Queue SEO Denver, a Denver-based digital refinery and WordPress design firm. When he is not testing algorithms, he has an unhealthy addiction to smiles, writing, and neck chokes.

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