For any ecommerce website, SEO (Search Engine Optimisation) is a crucial thing. SEO helps websites to achieve higher page ranking in search engine results. SEO techniques help ecommerce websites to generate organic traffic and increase visibility to search engine crawlers.
In the online world, a website can be highlighted in either paid search results or organic search results. Paid search results, as its name suggests cost money but it does not guarantee sales lead on ecommerce website. It is well documented that the end-user always trusts and goes with organic search results, which is a direct outcome of SEO.
SEO is essential for every ecommerce website but it is difficult and different from regular SEO for other websites. The reason is that ecommerce websites do not contain much original content with keywords. Typically, ecommerce websites list thousands of products and use the common product descriptions provided by the manufacturer. Thus, the content on the ecommerce websites lack originality and they might not be found to the end-user in organic search engine results. Online businesses can choose to hire someone to help optimise their website, for instance SEO for magento ecommerce on this site.
SEO does not generate instant results magically for ecommerce websites. It is a systematic science that needs time and efforts to implement. However, its effects are long lasting and can generate a regular and legitimate revenue system. SEO generates organic traffic for any ecommerce website, which is quite cost effective.
Some search engines use Meta tags to categorise information on websites. Meta titles, Meta keywords and Meta descriptions help search engines to rank a web page properly. Another SEO technique is to create meaningful and descriptive URL for each web page of ecommerce website. Typically, crawlers and spiders cannot go after cryptic URL that is automatically created by ecommerce software. Therefore, the solution is to create a custom URL that contains keywords, product description, category and canonical tags. Canonical tags eliminate duplicate looking content so that search engines cannot penalise for it.
Some other important SEO techniques for ecommerce website include use of header tags for page titles, use of relevant keywords, writing original product descriptions and using Alt and Title tags for images for better visibility to search engines. Breadcrumb navigation increases internal linking and helps search engines to decide web page hierarchies. Another SEO feature known as Google XML Sitemap shows all the pages on the ecommerce website to Google. This feature alerts Google to crawl the ecommerce website again in case the website structure changes. Without SEO, an ecommerce site simply cannot be found in the infinite jungle of websites. Therefore, SEO for ecommerce websites is immensely important.