For decades, Internet marketers had a ready supply of back-links through article directories and farms, which accepted hundreds of submissions per day and rarely screened for quality. They were convenient and easy, but it took thousands of articles to wring out some real link juice and the Web quickly became cluttered with spam and stolen content.

Following the Google Panda and Penguin updates, most directories and link farms are a risky proposition at best, leaving webmasters wondering where to turn next. As it happens, Google‘s solutions are the same ones it has always endorsed: building a reputation and helping other bloggers through guest posting.

What is Guest Posting?
Guest posting is the act of writing for a blog that you do not own. It may seem counter-intuitive to provide content for a potential competitor, but establishing relationships is the future of the Web, and it boasts several advantages for both parties. Where article directories rely on many variants of the same article, guest posts are unique, valuable and only posted once. Blogs that have a high, or at least higher, page ranking are preferred because they are given more weight by search engines.

Why Guest Posts are Valuable
If other link building methods can provide hundreds more links in a fraction of the time, you may wonder why you should put so much effort into guest posting. The answer is that links from a well-ranked blog in the same niche are far more valuable than those from a general link farm. Although there are still useful directories out there, they tend to have the same quality standards as blogs, meaning the shift to original content is here to stay no matter where it is posted. Besides the SEO boost, guest posts also expose new, interested readers to your website, which can be just as lucrative.

How to Find Guest Posting Opportunities
Blog owners want only the best for their site, for obvious reasons. Any blog that consistently posts poorly written or copied information will lose readers and credibility fast. Not all bloggers are open to guest posts, though many are willing to listen to proposals. An SEO professional may have a list of helpful contacts, but otherwise anyone seeking back-links must begin sending out emails. Have a decent post idea to pitch based on each website‘s primary subject. If the blogger is interested, he or she will respond to begin working out details.

Joining the Community
Once a post is published, keep track of it to answer any comments. In time, you may begin accepting contributions on your own blog. This reciprocity helps fellow marketers and, again, widens your own audience through subsequent links to the guest post. Having a few bloggers on hand also fills gaps in posting, such as during a vacation or sudden emergency. Managing guest blogging, including finding new hosts and writing the content, is time-consuming, which is why many webmasters leave it in the hands of experts. It remains, however, one of the most important aspects of modern SEO strategy and cannot be ignored..

Best New Android AppsBest New Android Apps
Thu, Mar 03rd, 2016 - Yoga Sdr

Post Thousands of new Android applications enter the marketplace every month. So whether you're loo [ ... ]

Exciting Gadgets for Your iPhone 5Exciting Gadgets for Your iPhone 5
Mon, Dec 31st, 2012 - Yoga Sdr

Currently iPhone 5 is leading the gadget market because of its stunning facilities and remarkable fe [ ... ]

Easily Recover the Data Using the EaseUS Data Reco...
Fri, Apr 29th, 2016 - Yoga Sdr

You might have come across with the various bad situations where you turn off your computer and all  [ ... ]

Tips How to Avoid any Stress from Your SmartphoneTips How to Avoid any Stress from Your Smartphone
Sun, Oct 19th, 2014 - Yoga Sdr

Are you getting so busy with SMS, incoming call and so forth related to your important matters like  [ ... ]

Tips to Chat on Facebook without Facebook MessengerTips to Chat on Facebook without Facebook Messenge...
Sat, Oct 18th, 2014 - Yoga Sdr

Getting dizzy due to your Facebook chatting application on your android mobile? There is tips for yo [ ... ]

Planning to Buy Dedicated Hosting? Here is What You Should KnowPlanning to Buy Dedicated Hosting? Here is What Yo...
Thu, Mar 05th, 2015 - Yoga Sdr

When your business needs are big and you want a completely customized solution with extensive storag [ ... ]

American Citizens Now Are Able to Send MMS through Google VoiceAmerican Citizens Now Are Able to Send MMS through...
Fri, Oct 17th, 2014 - Yoga Sdr

It has been long time that the users of Google Voice hope about the present of MMS feature on voice  [ ... ]

How to Recover Deleted Files from Recycle Bin Afte...
Wed, Jun 28th, 2017 - Yoga Sdr

If the files are accidentally deleted, then the files go to the Recycle Bin. You can recover the fil [ ... ]

Hot Online Marketing

Online People Search Service and the way to Opt fo...
Thu, January 17th, 2013 - Yoga SdrOnline People Search Service and the way to Opt for Just one

You could drop by your search motor box and kind that person's identify and be offered with perhaps  [ ... ]

Other Articles