Its a well known fact that edu links can benefit your search engine rankings within a few days. Although it is highly advised that you supplement your .edu backlinks building with a variety of other link building initiatives too.
These .edu links come in the form of “edu profile links” on portals, blogs and forums that Universities setup for their student community. Students can create their own login names and then drop a link into their Profile description area of their control panel. This link can be with or without a keyword anchor text. So, it can be hot linked with a keyword of choice of the student, or it can simply be a raw link to their site or blog or facebook page or any link of their choice.
This is the loophole, or so to say, that SEO and link building companies make good use of. And, its not easy to build these links as it requires a lot of manual work and effort by a real person sitting in front of a machine. Plus there is always the hassle of not getting accepted and the link not sticking for long.
So the next question you’re probably thinking of is - how to buy edu links or how to get edu links?
You need to find a credible link building and SEO company that has access to these .edu sites and can build the .edu backlinks for you at a reasonable cost and within a short span of time. A good backlink building company will give you a guarantee in terms of a time period for which all the links they build for you will stick.
One such company that builds edu backlinks is SmarterSubmit.
They offer .edu profile links as well as .edu contextual blog post links. This means you get your own blog post on a .edu domain - in which you can submit your own content to them and they will add it for you.
Of course the beauty in this method of building backlinks is that you get to insert one or more keyword links of your choice within the post. And, thats how you get an incredible amount of link juice passing down to your own site or landing pages... because Google absolutely loves all domains that end with the Top Level Domain (TLD) .edu - since they are non-commercial in nature and therefore can be trusted more than any other TLD like .com or .org which can be setup and run by anyone who has $7 to book a domain name... unlike the .edu TLD which can only be registered by an authorized educational institution in any country. This requires a lot of paper work and validation and proof. It is impossible for a commercial company or individual or a “fake” organization to get a .edu domain registered. And this is why Google trusts the edu domain sites a lot and gives them very high credibility if they link to another site on the Internet .. thereby passing down tons of link juice to the linked site.
However, just relying only to buy .edu links to boost your SERPs for the select keywords of your choice may not work wonders for you, unless you are in a low competition niche. Yes, I have seen sites coming from nowhere to page 1 by just a little bit of effort with .edu link building - but this is not very common. It happens in select cases.
A Few Tips to Keep in Mind while building your .edu links…
The best way to ensure that your edu links give you all the link juice your ranking position needs, just make sure to continue doing other basic tasks like Social Bookmarking, Article Submissions, Satellite and hub pages creation, Press Releases etc.
Another tip you must conform to is that while doing or outsourcing your .edu link building - make sure you rotate at least 2 to 3 keywords across all the different site.
Also, make sure that you or the SEO company you outsource the job to, pings your final .edu blog post pages or profile pages and/or creates an RSS feed that Google spiders in qucik time. Your pages are no good if they are not indexed :-)
Finally, if you are wondering if the Google Panda update has any effect on these .edu links - the answer is no. The Google Panda update only addresses on-page content, social media strategy, time spent on pages as well as the critical manual review of sites that are trying to game Google in rankings without providing much value to the surfers. Penguin will only suspect your backlinks if the anchor text footprint is too obvious and not varied enough and if you only build a large number of backlink only type of profile links – without tossing in a good mix of editorial backlinks (links with good meaty content).