I just read a very interesting blog article, written by an SEO professional at a web design Toronto company. The article is about how your domain name can impact your search engine optimization. While they may not seem completely connected at first, apparently taking the time to register a proper domain name that fits your business is the first step to positive SEO rankings.
While it may be tough to find an original domain name for your business, especially in this day and age, the author of the blog post explains why domains that have some history have a little more merit on the search engines. He also describes some viable options for securing a domain name that is relevant to your business. Simply choosing any old name will not help you out too much, even if it seems like a good idea to register a domain so that you have one as a starting point.
One good idea for Canadian business owners is to register a .ca domain rather than the .com. There seems to be a misconception that .ca domains are less relevant than their .com counterparts, but they are equally relevant in the search engines. Furthermore, some studies done by the Canadian Internet Registration Authority prove that Canadians like dealing with other Canadians and may choose you over a competitor due to your .ca domain extension!
Another good way to get a relevant domain is to look at either stuckdomains.com, which allows you to browse through millions of expired domain names, and justdropped.com, which allows you to browse through recently expired domains. While it seems like a very minor part of your overall business plan, make sure you’re not too hasty in registering your domain name.