An ecommerce site is fairly easy to set up, but you can’t just build pages of products and hope for the best. A well-crafted ecommerce product page will do more than just sell your products; it will also help your site ranking and draw potential customers to your site. Customers can’t convert if they can’t find you so knowing how to increase not only conversion rates, but your search engine results is important. Fortunately these two strategies go hand in hand. Here are ten tips to increase the conversion rate of your ecommerce product pages.
Product Names and Descriptions
Be as specific as possible with product names and descriptions. The more specific you can be the less competition you will have with searches.
Use product names as page titles. This also helps people find you and they will know exactly what you are offering by the page address.
Write a unique product description. Google likes unique content even on ecommerce pages. Don’t use the generic product description you can find on sites like Amazon. Take a few minutes to write your own unique description.
Think about why your customer is looking for the product you are offering. Use this insight to write product descriptions and bullet lists featuring the benefits of your products.
Use keywords in your product descriptions. Do keyword research and find the most searched keywords relating to your products and use them naturally in the product description. This helps your ranking in the search engines.
Images and Videos
People love pictures. Your products need high quality pictures preferably from more than one angle. A recent study showed people shopped by first looking at images, and then they read the product description.
Make your images pop. Use the largest images you can on your ecommerce pages. Have thumbnails below the main images people can see when they hover their mouse over the thumbnails that highlight your products from different angles.
Videos are an excellent tool to demonstrate the benefits, features, and how to use the products you sell. You can use YouTube to host your videos, or host them right on your site. Videos also rank well in search engine results pages.
Produce videos using real people. Be yourself and act natural. People like to see who is behind the products and if you or someone from your company stars in the video, this can help make a connection with the consumer and build brand loyalty and increase sales.
Don’t make videos a commercial. Give your customers information about your products they can use. Why is your product unique? What is in it for them if they purchase it? How do they use it once they have it? All of these make great video topics.
Ecommerce has become a way of life for today’s consumers. In order for you to get the conversions you want follow these ten tips. An easy to use ecommerce site, descriptive and unique content, videos, and stunning images will all add up to the conversions you need to make your ecommerce site a success.