Today, the great enhancement in technology especially mobile phone has been developing really vastly by adding so many remarkable features. On the market, you will find numerous mobile phones include the feature to browse the internet. One of many benefits phone users may get from the internet feature is getting the latest information.
Specifically, almost all telecommunication operators in world are selling updated news through mobile newspapers even without accessing the internet but merely by activating the MMS feature. Thus, many people are now enjoying the feature which helps them to get any news easier. On the other hand, this improvement is in fact may impact the existence of printed newspaper and there can be possibility the printed newspaper to vanish forever.
In majority, there are more than 170 million telecommunication costumers and over a half of that number have been using the internet feature mobile phone at least the GPRS. So, with this significant amount, the newspaper readers will prefer to use their mobile phone to get the news rather than purchasing the conventional printed media such as, magazines, tabloid, newspaper, and etc.
Moreover, each telecommunication is offering competitive price regarding the charge of accessing internet. Today, the price is getting cheaper and cheaper especially for the GPRS users with the cost which is not more than Rp. 1 per kilobyte of accessed data. According to XL Head of Marketing Mobile Data Services, Budi Hardjono, stated that the new trend of reading newspapers through internet mobile phone feature will be booming by the end of this year with the great additions of many carriers that join the competitive market.
In details, XL is one of among those cellular operators that offers the mobile newspaper through MMS. This service is thrown along with the cooperation with Huawei, the mobile phone vendor as well as network provider from China. Fortunately, the MMS mobile phone newspapers service will allow all mobile phones with the ability of internet access or GPRS to join. It means that this service is not only available for BlackBerry, Android, iPhone users but most of mobile phone users with at least GPRS availability.
Still, XL admitted that the mobile newspaper may give great influence to the existence of printed media market, however people will obviously prefer to read printed newspaper when the MMS mobile newspaper is unavailable or out of reach. Based on XL data, there are over than 40 thousands customers are claimed to use the MMS mobile newspaper since the primary launch on the early of May 2010. Indeed, the MMS XL traffic showed the traffic of 500 thousands each day. XL added, this MMS service is focused on the customers that need to read the updated news without accessing the internet.