The Best of Ecommerce Web Developer
Written by GtoRMan Saturday, 31 August 2013 00:43
Part of developing an ecommerce website is to bring more customers into your business, yet many small businesses use do-it-yourself companies and templates, forgetting that one of the most important things to consider when creating an online presence is the company brand. For many small businesses, branding is considered unimportant, but with today’s consumer doing more online research before making purchases, branding becomes critical to your online success.
A brand is the company’s reputation, how customers view the company and it includes intangible concepts that customers think of when your company is mentioned. Well-known companies, such as Apple, Amazon, eBay and Walmart, keep consistent branding throughout the company, whether it is online, in advertising or at their brick-and-mortar locations. Branding also presents the perception you want customers to have so that when a customer hears your company name, or sees your logo, the associate it with certain feelings.
Combining branding with your ecommerce engages customers and helps you manage your business. One way to develop a standard brand is to focus on the key values you want to express through your company. Values such as integrity, service, growth, or promptness are all values that can be incorporated into your branding.
When it comes to ecommerce, you need the advice of experts so that your site is set up properly and you convey the message you want to convey. Visit your ecommerce web developer at SolidCactus.com.
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