The card payment industry harbors stiff competition just like any other sector in the financial economy. With merchants that sell directly to customers, the independent sales organizations (ISOs) at times find survival in the business much threatened. Dealers that sell directly to merchants tend to cut out the services of the independent sales organizations locking them out of business.
Such normally create hard times for these ISOs. In the middle of this difficult situation, the ISO industry is not completely without market though. A mobile payment tech company VeriFone relies more on these independent sales organizations to spread out its range of services to smaller stores.