Twitter is a social networking site that was introduced over 6 years ago and it has continued to spiral in popularity with millions of active users. When online marketing flourished, this site has been used not only for tweeting but has become one of the best tools for many businesses and professionals in promoting products and services.
This is an easy way of microblogging with the use of the creative 140 text-based messages. Since this is an interactive site, marketers must write, write strategically and write often so that it can be effective and efficient method of promotion. Here are some steps that have to be followed so that twitter can be used for more than just tweeting.